Conceptualized, produced, styled, and directed the execution of video, photo, and graphic content for product launches and seasonal promotions.
Created concepts and assets in a compelling and unique manner from start to finish, while adhering to strict budgets and brand guidelines.
Utilized creative for social media, paid social online advertising, web advertising, website banners, printed catalogs, and email marketing.
Partnered and aligned closely with Product Development, Social, Sales, and Marketing Teams to bring each project to life.
Executed strong creative assets to drive brand interest, consumer traffic, and customer orders.
Project managed a team of five graphic designers to complete various tasks, meet aggressive deadlines, and carry out tight turnarounds.
Partnered with Social Media Coordinator to more than double social media KPI metrics within the first two years.