Creative Direction · Photo · Video
SeneGence International
Content for product launches and seasonal promotions, from concept to final asset.
The brief
- Conceptualized, produced, styled, and directed the execution of video, photo, and graphic content for product launches and seasonal promotions.
- Created concepts and assets in a compelling and unique manner from start to finish, while adhering to strict budgets and brand guidelines.
- Utilized creative for social media, paid social online advertising, web advertising, website banners, printed catalogs, and email marketing.
- Partnered and aligned closely with Product Development, Social, Sales, and Marketing Teams to bring each project to life.
- Executed strong creative assets to drive brand interest, consumer traffic, and customer orders.
- Project managed a team of five graphic designers to complete various tasks, meet aggressive deadlines, and carry out tight turnarounds.
- Partnered with Social Media Coordinator to more than double social media KPI metrics within the first two years.